MyTurtle
Art Unframed
Museum masterpieces for everyday Egyptian life. Breaking art free from museum walls and bringing it into your world.
I couldn't find art merchandise that felt like... me
I searched everywhere in Egypt for quality art-inspired products. Something I could wear. Something I could carry. Something that said 'I love Van Gogh' without screaming tourist shop.
Cheap Souvenirs
Fell apart after one wash. Faded prints. Poor materials.
Expensive Imports
Cost more than the museum ticket. Unaffordable for most Egyptians.
Neither felt right. Neither felt Egyptian.
So I built it
MyTurtle started with a simple idea: What if Egyptians could own museum-quality art merchandise, made right here, at prices that make sense?
No More Waiting
No more waiting for trips abroad to find quality art products.
No More Settling
No more settling for cheap prints that fade and fall apart.
Art for Everyone
Art isn't something locked behind glass, reserved for the elite.
What We Believe
Art Unframed - masterpieces belong in your everyday life.
Van Gogh's Starry Night
should walk with you to work
Klimt's Golden Elegance
should carry your books
Monet's Water Lilies
should keep you warm
Art isn't meant to be distant. It's meant to be lived.
Brand at a Glance
The essence of MyTurtle captured in colors, mission, and values
Mission
To break art free from museum walls and bring masterpieces into everyday Egyptian life.
Vision
Every Egyptian who loves art can express it - through what they wear, carry, and live with.
Purpose
Breaking masterpieces free from museum walls and bringing them into everyday Egyptian life. Because art shouldn't be locked behind glass - it should walk with you.
CORE VALUES
Art for All
Beauty shouldn't be gatekept. Accessible pricing, everyday products.
Egyptian Pride
Local excellence matters. Made in Egypt, by Egyptians.
Quality Over Quantity
Curated, not chaotic. Only classic masters, premium materials.
Sustainability
Respect for planet. Eco-friendly materials, organic cotton.
Authenticity
Real passion, real story. Founder-led, transparent.
Brand Story
The origin, heritage, and journey of MyTurtle
Our Egyptian Heritage
Egypt gave the world its first masterpieces - from the pyramids to pharaonic art that still captivates museums worldwide. Yet somewhere along the way, we began to see art as something distant, something for galleries and collectors.
MyTurtle was born from a simple belief: art shouldn't be locked behind museum glass. It should walk the streets of Cairo, ride the metro, sit in coffee shops, and live in homes across Egypt.
We take the world's most celebrated masterpieces - Van Gogh's stars, Monet's gardens, Klimt's gold - and set them free. Free to be worn, carried, and lived with. Because every Egyptian who loves art deserves to express it, not just admire it from afar.
Made in Egypt
Proudly crafted by Egyptian hands, celebrating local excellence and craftsmanship.
Classic Masters
Curated selection of timeless artworks that have inspired generations worldwide.
Sustainable
Eco-friendly materials and organic cotton, respecting our planet's future.
What Defines MyTurtle
We're more than a brand—we're a movement to democratize art in Egypt
Culturally Rooted
Every design celebrates Egyptian heritage and artistic traditions. We're proudly local, globally inspired.
Masterfully Crafted
Museum-quality prints on everyday items. Premium materials, sustainable practices. No compromises.
Boldly Accessible
Art shouldn't be confined to museums. We bring Van Gogh, Klimt, and Monet to your wardrobe and home.
Warmly Human
Authentic storytelling with personality and genuine connection. Real founder story, real passion.
“We believe art is not meant to be contained—it's meant to be lived with, worn, and celebrated every day.”
— MyTurtle Manifesto
Logo Guidelines
Clear space, sizing, and usage rules
Primary Logo
Clear Space Guidelines
Maintain minimum clear space equal to the height of the "M" in MyTurtle on all sides. This ensures legibility and impact.
Logo Variations
Primary (Light Backgrounds)
Deep Emerald (#1A4231)
Light (Dark Backgrounds)
White (#FFFFFF)
sections.logoGuidelines.variations.accent
Gilded Gold (#F4B400)
Do
- Maintain clear space around the logo
- Use approved color variations only
- Scale proportionally
- Use high-resolution files
Don't
- Don't alter colors or add effects
- Don't rotate or skew the logo
- Don't place on busy backgrounds
- Don't recreate or redraw the logo
Color System
MyTurtle brand color palette with accessibility ratings. Click any swatch to copy the HEX value.
Primary brand color. Use for headers, buttons, CTAs, and logo
#1A423126, 66, 49var(--primary)Accent color. Use for highlights, CTAs, and energy moments
#F4B400244, 180, 0var(--accent)Secondary cool. Backgrounds, borders
#7D9C8B125, 156, 139var(--secondary)Secondary warm. Egyptian heritage feel
#D4C5A0212, 197, 160var(--secondary-warm)Primary background. Clean, fresh
#F5F7F5245, 247, 245var(--off-white)Subtle backgrounds and accents
#E0ECE4224, 236, 228var(--light-accent)Color Usage Guidelines
Do
- Use Deep Emerald for primary elements
- Use Gold sparingly for emphasis
- Ensure sufficient contrast ratios
- Test in both light and dark modes
Don't
- Don't use gold for body text on white
- Don't alter the hex values
- Don't use more than 3 brand colors per layout
- Don't use low-contrast combinations
Typography System
Poppins
The Quick Brown Fox
Jumps Over Lazy Dog
Classic Sophistication
Our geometric sans-serif heading font is modern, clean, and bold, reflecting our "Art Unframed" mission.
Montserrat
Large body text for emphasis and readability
Regular body text for standard content and descriptions
Small body text for captions and secondary information
CAPTION TEXT FOR LABELS
Cairo
Weights: 300 (Light), 400 (Regular), 600 (Semi-Bold), 700 (Bold)
MyTurtle - Art Unframed
To liberate art from museum walls and bring masterpieces into everyday Egyptian life.
Type Scale
H1: 48px / 3rem
H2: 36px / 2.25rem
H3: 30px / 1.875rem
H4: 24px / 1.5rem
Body L: 18px / 1.125rem
Body R: 16px / 1rem
Body S: 14px / 0.875rem
Caption: 12px / 0.75rem
Verbal Identity
How we talk about Art Unframed.
Tagline Usage
- Primary: "Art Unframed" (English)
- Arabic: "الفن بلا إطار" (Egyptian market)
- Always display both in bilingual contexts
- Never alter or translate differently
Tone of Voice
The FAITH framework guides all MyTurtle communication
Friendly
Warm, approachable, conversational
Authentic
Real, transparent, founder-led
Inspiring
Uplifting, passionate about art
Thoughtful
Educational, contextual, intentional
Humble
Grounded, relatable, never pretentious
Photography Guidelines
Visual style and mood for brand imagery
Natural & Authentic
Real people, real moments. Avoid overly staged or artificial setups.
Egyptian Context
Show products in everyday Egyptian settings - cafes, streets, homes.
Warm Tones
Natural lighting with warm, inviting color grades that complement the palette.
Product Focus
Art print should be clear and prominent, not overshadowed by the product.
Mood Board
Visual reference for photography style and composition
Do
- Use natural lighting whenever possible
- Show products in real-life contexts
- Feature diverse Egyptian customers
- Maintain consistent warm color grading
Don't
- Don't over-edit or use heavy filters
- Don't use stock photos that feel generic
- Don't show competing brands in frame
- Don't obscure the art print details
Collaborator Guidelines
Essential resources for bloggers, influencers, and partners.
Social Handles
Please tag us in the actual photo, not just the caption, so we can discover your content.
Required Hashtags
Use these hashtags in your first comment or caption to join our community.
art lovers and counting
We're not just selling products. We're building a community of Egyptians who believe beauty belongs in everyday life. From Cairo to Alexandria, from students to professionals - this is for everyone who refuses to leave art behind museum walls.
Download Brand Assets
Logo files, templates, and brand resources
Complete Brand Kit
All logo files, colors, and fonts
Logo Package
Logo files SVG and PNG
Social Templates
Facebook and Instagram templates
Typography Files
Poppins, Montserrat, and Cairo fonts
Need Something Custom?
Contact our brand team for custom assets, partnership materials, or press inquiries.